If you've ever looked into upgrading your business Wi-Fi or network infrastructure, you've probably come across the name Ubiquiti and their UniFi product line. Over the last decade, UniFi has become the default recommendation from IT professionals for small and medium businesses across Australia — and for good reason.
This guide covers what UniFi is, why it's so popular, what you should actually buy depending on your business size, and how much it costs in AUD through our online store.
What is UniFi?
UniFi is a brand of networking hardware made by Ubiquiti Inc., an American company founded in 2005. Unlike consumer networking gear from brands like TP-Link or Netgear, UniFi products are designed to be centrally managed — meaning all your access points, switches, cameras and gateways are controlled from one interface (the UniFi Network Application), either locally or via the cloud.
The key advantage for Australian SMBs: you get enterprise-level network management at a fraction of enterprise pricing. A UniFi setup that would have cost $15,000+ from Cisco or Meraki a few years ago can now be replicated with UniFi hardware for $2,000–$5,000.
The UniFi Product Ecosystem
UniFi isn't just a router — it's an entire ecosystem. Here's a quick overview of the product categories:
UniFi Gateways (Your Internet Router)
UniFi Dream Machine (UDM) / Dream Router
The Dream Machine is the easiest entry point into UniFi — it combines the router, firewall and network controller in a single unit. The Dream Router adds Wi-Fi 6 to the mix. For small offices of up to 15–20 users, the Dream Machine Pro (rack-mounted) is the go-to choice.
UniFi Cloud Gateway Ultra / Max
The Cloud Gateway is Ubiquiti's newer, more compact gateway option — powerful enough for most SMBs and significantly more affordable than the Dream Machine Pro. Pairs well with separate managed switches and access points for larger deployments.
UniFi Switches
UniFi Flex Mini / Switch Lite / Pro Series
UniFi switches are where the real value of the ecosystem shines. Managed switches let you segment your network into VLANs (critical for keeping guest Wi-Fi separate from your business data, or isolating IoT devices), and PoE (Power over Ethernet) switches power your access points and cameras through the same cable — no separate power adapters needed.
UniFi Access Points (Wi-Fi)
UniFi U6 Series — Wi-Fi 6 Access Points
The U6 Lite and U6 Pro are the most popular UniFi access points for Australian businesses. Wi-Fi 6 delivers significantly better performance in dense environments — multiple staff on video calls, smartphones, tablets, laptops and IoT devices all competing for bandwidth is where Wi-Fi 6 really earns its keep. Each AP can handle 300+ clients and covers roughly 150–200m².
UniFi Cameras (CCTV)
UniFi Protect Camera Range
UniFi Protect integrates IP cameras directly into the same management interface as your networking gear. No separate NVR subscription services, no cloud fees — footage is stored locally on a UniFi NVR or Network Video Recorder. The AI detection (person, vehicle, package detection) works entirely on-device without sending footage to any external cloud.
Typical UniFi Setups for Australian Businesses
Small Office (5–15 staff)
- 1x UniFi Dream Machine Pro or Cloud Gateway Ultra (~$350–$600)
- 1x UniFi Switch 8 PoE (~$180)
- 2x UniFi U6 Lite Access Points (~$360 total)
- Total hardware: ~$890–$1,150 AUD
Medium Office (15–50 staff, single floor)
- 1x UniFi Dream Machine Pro (~$600)
- 1x UniFi Switch Pro 24 PoE (~$1,200)
- 4x UniFi U6 Pro Access Points (~$1,200 total)
- Optional: 4x UniFi Protect Cameras (~$600)
- Total hardware: ~$3,000–$3,600 AUD
Multi-Site or Larger Business
UniFi scales beautifully to multi-site deployments — all managed from one UniFi Site Manager account. For larger setups, contact us for a custom quote and design.
Why Buy UniFi from an Australian Reseller?
UniFi hardware is available from overseas sellers at sometimes lower prices, but there are real risks. Australian consumer protection laws require products to be fit for purpose and to carry the implied warranty of acceptable quality — but this is difficult to enforce against an overseas seller. Australian warranty from a local reseller means if something fails, you deal with the reseller or manufacturer here, not wait weeks for international shipping.
All UniFi products at BITS Perth's online store are sourced through authorised Australian distribution. We stock the full UniFi range — gateways, switches, access points, cameras and accessories — with fast shipping Australia-wide (free on orders over $1,000).
Browse Our UniFi Range
Full UniFi ecosystem in stock — gateways, switches, access points, cameras and more. All prices in AUD with Australian warranty. Free shipping over $1,000.
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